It is important to get yourself good customers. Still more important is to be there when they face some query or issue at the time purchase. Losing customers after they have visited your portal, is a major loss. Pending Order Confirmation allows you to be there for your customers when they fall in a fix. This will help in knowing more about the customers and serve them better.
This tool generates an immediate automated call to the customer in case a customer returns from the payment gateway. It can also be activated in cases of failed transaction or other such cases of looming uncertainty in the customer’s mind.